A Day to Remember

August 26th, 2010

Today marks the 90th anniversary of women’s suffrage, and as I reflect on this day one cannot help but think that without the work of our predecessors, the successful women entrepreneurs, politicians and leaders of today would not have a platform to impact our world. On this occasion, it only seems fitting to take a look back on the women who paved the way for our women-owned business, A. Bright Idea to become a possibility and a success.

The road to women’s suffrage was not an easy one, it began long before the Civil War, and took decades of hard work and negotiating before it was achieved. The following are some of the noteworthy events that led to women gaining the right to vote:

  • The Seneca Falls Convention in 1848 was the first true attempt in   pursing women’s suffrage.
  • The 15th amendment granted African-American men the right to vote. Prominent women’s leaders such as Susan B. Anthony, Elizabeth Cady Stanton, and others refused to endorse the 15th amendment because it neglected to grant women the right to vote.
  • Stanton and Anthony created The National Woman Suffrage Association to work for suffrage on the federal level as well as the granting of property rights to married women.
  • Lucy Stone created the American Woman Suffrage Association, which focused on securing women’s suffrage through state legislation.
  • In 1890, the two groups united to form the National American Woman Suffrage Association (NAWSA). When Wyoming entered the Union, it became the first state to grant general women’s suffrage.
  • In 1915, Carrie Chapman Catt became the president of NAWSA, and Alice Paul organized the National Woman’s Party, which used tactics such as mass marches and hunger strikes.
  • It was due to the perseverance demonstrated by these women that led to the eventual success of the movement when women gained the right to vote on August 26, 1920.

Without our rich history of women trailblazers who fought for their beliefs and independence it would be impossible for women to be such an integral and important part of society, business and the political world. I look at successful women who have broken the glass ceiling such as Hillary Clinton and Condoleezza Rice, and this just further proves to me that there are no limits to what women can achieve.

The women in history who fought for suffrage are the foundation for inspiration of women today. So on this 90th anniversary, let’s celebrate these groundbreaking history makers of the past. Their actions continue to pave the way for women owned companies like A. Bright Idea, female entrepreneurs and leaders.

ABI Top 10 Snowball Flavs

August 24th, 2010
Jamie Nola

Jamie Nola, Interactive Programmer, experiencing his very first snowball

Of course, it’s been a typical Maryland summer over here on the East Coast – humid, humid and more humid! No worries though, A. Bright Idea to the rescue with the best snowball flavors you just have to try – and take a sweater because you’ll be cooled off in no time with these top picks!

1. Egg Custard
Yes, it sounds weird, but this classic is a winner in our books. After all, our own Jamie Nola chose this flav for his very first snowball experience. PS – he’s in his 20’s and had never had a snowball – can you believe it?!

2. Spearmint
Don’t knock it ‘til you try it. Spearmint will have you feeling so refreshed and ready to conquer the nasty heat after the first bite.

3. Sky Light (with marshmallow)
Brings you back to childhood, huh? We thought so too! Plus, who doesn’t love blue lips after a nice big snowball? We’ve got to give a shout out to Linda Jennings Hawes for sharing this timeless pick with us via Facebook.

4. Cherry
For all you plain-Jane’s out there, this one had to make the top list. Just remember, when there’s too many choices, Cherry is always a safe fall back!

5. Chocolate (with marshmallow)
Just think Oreo Cookie and take a bite!

6. Fuzzy Navel
Really, they couldn’t just call it Peach? We think this made the Top 10 just because the name is fun!

7. Ice Cream
For those who are watching their weight, Ice Cream flavor is the perfect way to stay lean but still indulge.

8. Pink Lemonade
It’s a classic that’s frozen. It’s just that simple.

9. Pina Colada
This is the snowball flavor for those “Oh man, I wish it was 5 o’clock” moments. With this pick, it’s always island time.

10. Sour Apple
If you’re looking for an adventure, go with this list-topper. You’ll get a kick in the mouth and a refreshing feel all at once!

If you missed out on giving your two cents for this month’s Top 10, no worries, we’ve got another one coming in September. Keep an eye out – we’re looking for your favorites too!

Back to School by Melissa Mauldin

August 20th, 2010
Melissa Mauldin

Melissa Mauldin, Senior Marketing Specialist

It seems like only yesterday we heard the call of summer, which always began (for me) with The Fresh Prince’s “Summertime,” for others maybe it was Alice Cooper’s “School’s Out” or The Drifters’ “Under the Boardwalk.” Well, just as it seems summer began, it’s time for all of those summer anthems to come to an end.  Although some of us are looking forward to cool off from this “Cruel Summer,” I think most of us can agree we’ve had enough “Hot Fun in the Summertime” to last three summers! Okay, enough of the songs, it’s time for the books.

Getting ready for school is an exciting time. As a child I’d go every year to buy a new pair of Stride-Rite shoes with my grandma and we’d shop for new school clothes until we literally dropped. Of course, school wasn’t all about new clothes, but new friends, new classes, new experiences and new lessons. It was exhilarating to delve further and further each year into the areas I was interested in – English, art and social studies. Conversely, I dreaded the not so interesting classes for me – chemistry, geometry and yes, gym class! As I got older I couldn’t wait to be finished with school – I’d have so much more time then (yeah, right).

Now as an adult I know there is no such thing as more time, unless someone invents the 30-hour day. But I also learned my education did not end with graduation or receiving my degree.  As many of us know, in order to stay ahead, or be considered a knowledgeable expert in our field, we must continually educate ourselves, learning new trends, new practices and new studies, whether it be in a classroom setting, online, attending seminars, joining professional organizations, etc.

The benefit of continual education has many folds. Not only does it grow your own depth of knowledge, but it also impacts those around you – colleagues, clients, customers, peers, competitors and so on. Not to mention it serves the American dream. It’s our endless hunger for knowledge, to think of the next big thing and spurn on innovation.

So as we get ready to send the kids off to school, take a moment and reminisce about your own school days. Remember the excitement and the challenge, and find a new way to enhance your skill set with the many programs and educational opportunities around you.

Below are some of the recent seminars team members at ABI have attended:

  • American Marketing Association (AMA) Baltimore/Baltimore Public Relations Council (BPRC), Marketing Adventures with Dan Cathy, President of Chick-Fil-A
  • Public Relations Society of America (PRSA) Maryland Chesapeake Conference
  • Baltimore Public Relations Council Annual Conference
  • PRSA Maryland Accredited in Public Relations (APR) Bootcamp
  • Social Media Bookmarking and Tagging and PR
  • U.S. General Services Administration (GSA) training
  • Pixibility Webinar, Social Media Video Secrets with Peter Shankman
  • AIGA (American Institute of Graphic Arts), Design Army Graphics presentation
  • AIGA, Lecture with Steven Heller
  • PaperSpecs, Direct Mail and Postage seminar
  • PaperSpecs, FSC Certification and Labels

Upcoming events of interest:

  • Advertising Week, Washington, D.C. (9/20-9/24/10)
  • AMA Virtual Event: Getting to the Core of Social Media and Mobile Marketing for Higher Ed Institutions (9/22/10)
  • PRSA Maryland, Writing Series for the Public Relations Professional, a three part series (beginning 9/23/10)
  • AIGA, Lecture with Debbie Millman (9/23/10)
  • AMA, Social Media seminar, Washington, D.C. (10/12/10)
  • Annual government security training

Supporting small business, growing community

August 10th, 2010
Katie Mercado

Katie Mercado, Junior Marketing Specialist

I can’t say I hold an allegiance to any small town roots, but I do love to shop at boutiques and enjoy the personal touch of the ma and pa shop. The best perk – I always end up with products and experiences that are one of a kind!

The shop on the corner or the store down the street – have you ever thought about how many small, local businesses there are right around you ever day? You can always find a big box store, but the missing link continues to be customer service with a personal touch.

Small businesses maintain the power to bring communities together – neighbors supporting neighbors – and everyone benefiting from the fruits of hard work and collaborative efforts. That sounds nice, you may say, but what are the economic benefits? Here are some important points to consider:

  • You’re helping boost your town’s economy – more money stays in the pocket of the business owner and employees, meaning cheaper prices for you
  • The ability to form trusting relationships – you’ll feel more confident in your purchases and spend less time worrying if you’re just another number to the big chain
  • Satisfaction of supporting neighbors – when you support your local business owners, they support you back by providing the best, looking out for your interest
  • Back to the root of business – small businesses are often number two to the big box stores, which means they’re always working above and beyond, on top of their game, to try to make an impression

Now you’re convinced but need to know how to make the change. We’ve found that solution too!  A viral Buy Local campaign known as The 3/50 Project has set a challenge for consumers to visit three different small businesses each month and spend $50 at each. This slowly transitions you into the buy local state of mind, while also allowing you to try a variety of small businesses in your area and hopefully experience some new and exciting shops.

So give it a try! Buy local, support small businesses in your backyard and be an integral part of helping communities succeed, even during tough economic times.

Now trending: #blog by Cobey Dietrich

August 6th, 2010
Social Media Today

www.socialmediatoday.com

I remember wondering early in my career, as blogs emerged, how many people would really undertake the responsibility of writing and maintaining a website devoted to their own musings or watchdog tactics, and how many blogs would keep readers’ interest. Of course, anonymity was a plus, but could bloggers really develop a loyal following?

More than 12 years after the introduction of the blogosphere, blogs are alive and well as bloggers create niches and everyone from corporate executives to mom and pop at the shop on Main Street begin to grasp the value of starting a dialogue and engaging multiple viewpoints.

Technorati tracked more than 112 million blogs in 2008, which provides a pretty succinct answer to my one-time question about who would carry the blog flame throughout cyberspace. And of course, blogs have loyal followers as evidenced by commenters and repeat commenters. It’s still difficult to track the exact demographic of loyal blog readers, yet highly targeted topics and analytic software can track hits and impressions.

Now, other technology makes it increasingly easy for us to share blogs that we read regularly and even those that we stumble upon and want to share. Sure, we can subscribe to a blog’s RSS feed to catch up on our RSS Reader or sign up for email notifications when a new post is made. But with the integration of more than one million websites on the Facebook Platform – including two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites according to Facebook – receiving updates on new blog posts as part of your news feed or sharing via the Like button nails the “touch it once” rule suitable for both organizing your desk and managing a busy social media network.

Around the agency, we value blogs on industry news and cutting-edge trends. We’re inspired by art techniques and the clever integration of the verbal and visual because it’s what we do! We also appreciate the quirky and downright creative. Enjoy a few of our favorites and look forward to exploring a few of yours.

Social Media Todaysocialmediatoday.com

Useful nuggets of info on social media that we can implement immediately plus valuable resources too

Message With A Bottlemessagewithabottle.tumblr.com

A freelance writer turned stay-at-home dad armed with a pen, post-it notes and hysterical observations about “the kid.”

Beast Pieces, Blog of Studio on Fire – www.beastpieces.com

Hybrid design and letterpress concepts from the Studio on Fire workspace in Minneapolis, Minnesota

Dralin Design Co. – www.draplin.com

Satirical approach to the daily life of designers who love what they do

Stuff No-One Told Me stuffnoonetoldme.blogspot.com

Comic strip-style blog with new lesson or saying for each day

All Businesswww.allbusiness.com

Compilation of bloggers on business intelligence, small business, finance, operations, sales and technology

Catalogue Livingcatalogliving.tumblr.com

“A look into the exciting lives of the people who live in your catalogs.”

Daily Hellerwww.printmag.com/dailyheller

Commentary on graphic design pieces from industry expert, Steven Heller

Designwww.design.org

A blog about anything and everything design

Woot! The Blog –  www.woot.com/blog

Information on technology and technology based products

Designer Dailywww.designer-daily.com

Design inspiration and resources for industry professionals

Think Designthinkdesignblog.com

Designer blog with freebies, resources and inspiration

The Daily Reckoningdailyreckoning.com

A veteran blog, giving advice for how to live well in uncertain times

Felt & Wirewww.feltandwire.com

Impressions from the paper-obsessed

Lifehackerwww.lifehacker.com

Better living through technology

A List Apartwww.alistapart.com

Critical thinking, industry trends and fantastic tutorials for designing on the web

DC Radio and Televisiondcrtv.com

Information/gossip on the media scene

Armchair Generalistarmchairgeneralist.typepad.com

Chemical demilitarization news

Simply Recipessimplyrecipes.com

Food blog for easy meals–beautiful pics too!

Entering the World of Social Media by TJ Brightman

August 2nd, 2010
TJ Brightman

TJ Brightman is the VP of Client Services at A. Bright Idea

I just found out my daughter is “in a relationship” and her anniversary is 11 months from now.

My wife just gave one of our friends a “birthday gift” yet she never bought or wrapped a thing.

Someone just “tagged me.”

That girl I knew in high school just announced that she wants to “connect with me and be friends.”

Someone just “tagged me” again.

My wife just told the world she has walked into a restaurant to sit down and eat.

Someone just “wrote on my wall.”

All of this is so strangely familiar because it seems social media takes over our lives a little more each day.  Twitter this, Facebook that.  Don’t forget about Skype or Bing, or the latest Zang.  Ok, I made the last one up.  But, I bet you were about to reach for your computer to google the latest and greatest social media network just to stay in the loop.

I have a confession to make.  I just joined Facebook!  I apologize to my friends who along with me swore we would never give in to the establishment and found the whole idea kind of silly.  Don’t get me wrong.  Someone who lives, sleeps and breathes the world of advertising and marketing everyday certainly can recognize the power of social media and the benefits it can provide to one’s business.  I have been a communicator my entire adult life.   However, the idea of sending someone an electronic birthday gift never crossed by mind, maybe because I thought the whole idea about giving a gift was watching someone open it in front of you.

In many ways, I guess I’m still part of a generation that grew up getting their information from traditional media and stayed in touch with friends the old fashion way.  This way there are less casualties along the way and no need to “reconnect” with that guy in high school or the old girlfriend who you really don’t want to get to know better.  I am not too old to remember when the days of staying connected with friends meant finding the best deal from the telephone company on your long distance service.  Today, my daughter doesn’t know what long distance means and can stay in touch with her friends or upload a photo in seconds via her Facebook account.

My decision to join Facebook had nothing to do with the fact that I just turned 40 this year and I somehow felt the need to stay more in touch and savvy in front of my kids.  Really, I am being honest:)) (Did I really just put a smiley face at the end of the last sentence?  I don’t remember that form of punctuation in my AP Style Book from college.) My decision to join Facebook was largely due to the recent book I read titled, “The Accidental Billionaires.”  This national best seller by Ben Mezrich is the story of the 20-something  genius Mark Zuckerberg, founder of Facebook.  Soon to be made into a movie, “The Accidental Billionaires” is a great read and not only captures the entrepreneurial spirit of this young company, but the idea behind the birth of social media in general.

So, I have taken the leap.  I have dipped my toes, (maybe just one toe) into the sea of social media that is Facebook.  Don’t expect a transformation overnight.  I am still the same old-fashioned guy who believes in staying in touch with friends by way of a phone call and building business relationships through a face-to-face meeting and handshake.  Maybe this only means that I am becoming a little more open to new ways of communicating in my next 40 years.    We will see how this works out.  I gotta go.  Someone just said something about me in my news feed……

ABI Top 10 Vacay Must-Go’s

July 23rd, 2010

Has last minute planning left you in a crunch for summer vacation details? Check out some of the places A. Bright Idea creatives have been and will be going this summer. We bet you’ll be inspired!

1. Barcelona, Spain

www.aboutbarcelona.com

What’s better than a taste of the Mediterranean with a Spanish flare? While in this spectacular city, don’t miss the beaches, music festivals, dancing, excursions, shopping and nightlife.

2. Disney World, Florida

www.disneyworld.disney.go.com

Does this one even need a reason? Take the kids to see all their movie favs and step back to your younger days with a magical trip to the wonderful world of Disney. Limited ages 0-99.

3. Cozumel, Mexico

www.islacozumel.com.mx

Sun, sand and always a drink in arms reach – need we say more?

4. New York City, New York

www.nycgo.com

Lights, camera and shopping, shopping, shopping! The only thing you need to take with you on this vacation is a lot of caffeine and a large memory card for the camera.

5. Paris, France

http://en.parisinfo.com

It’s all about cuisine, history and site seeing at this European destination. Don’t miss out on the Cathedral of Notre Dame, The Louvre, and make sure to bring us back some Crepes, please!

6. Manchester, Vermont

www.vermontvacation.com

Experience a taste of American history in this New England state while exploring historical architecture, beautiful landscapes and rich culture.

7. Kingston, Jamaica

www.visitjamaica.com

Take a trip to the island, mon and get into the reggae spirit while enjoying the arts and cultural landscape of Jamaica’s epicenter.

8. Ocean City, Maryland

www.ococean.com

Maryland’s number one beach destination spotlights miles of beautiful beach, hundreds of unique eateries serving up Chesapeake favorites and boardwalk shopping and rides, all tied together with the quickest drive to vacation-time.

9. Chicago, Illinois

www.choosechicago.com

Not just home of Mr. Pres, the Windy City also has everything you could ask for on a vacation – beaches, nightlife, shopping and of course the best deep dish pizza you’ll ever find.

10. Myrtle Beach, South Carolina

www.cityofmyrtlebeach.com

As one of the biggest beach destinations on the east coast, you won’t be bored with everything this town has to offer. From people watching and sun bathing, to shopping and mini golf, the whole family will love this one.

Stay tuned next month for another ABI Top 10 list!

Growth Through Innovation: The Chick-Fil-A Way

July 20th, 2010

From the classic chicken sandwich to the Eat Mor Chikin campaign, we all know and love the Chick-Fil-A brand. At a recent American Marketing Association Baltimore event, Dan Cathy, President and Chief Operating Officer of Chick-Fil-A, shared some insider tips from the company’s 42+ years of success and growth.

  • As a business leader, you may not be comfortable on Twitter or social networking sites, but you must adapt if you’re going to be competitive
  • There should always be a balance between remaining competitive and not forgetting your principles
    • Example: Chick-Fil-A has not, and will never, go back on their Sunday closure. Even though they may loose more than 1/7 of revenues, they make up for it with valued customers, refreshed and energized employees and a better overall experience.
  • Be realistic – there are always ways to improve
  • There has to be internal change before successfully changing externally
  • Honor, dignity and respect are in high demand and in short supply
  • Make your brand about experience, it’s something everyone is looking for

Which tip is your favorite?

A. Bright Idea’s boutique approach wins with awards, new business, and new west coast office

July 13th, 2010

From national Telly award to Best in Maryland, local agency delivers creative leading to growth

A. Bright Idea Advertising and Public Relations launches new business with The Wellwood Club restaurant of historic Charlestown, Md., and the opening of a second location in Sonoma, Calif., while celebrating industry recognition for its work in the television advertising, public relations, graphic design and interactive design arenas.

“As a boutique agency, we thrive on developing strong creative that gets results for our clients,” said President and Founder Anita Brightman. “More than just breaking through the clutter, we strive to reach our clients’ audiences and compel them to act. Our recent peer recognition provides additional confirmation of our continued growth and effectiveness in this market.”

Agency-of-Record

A. Bright Idea continues to add new retail and government clients to all areas of its full-service repertoire. The agency recently launched an advertising campaign for The Wellwood, a multi-restaurant, marina, crab house and event venue in historic Charlestown, Md., worked on environmental graphics for the Defense Supply Center Philadelphia, and joined the General Services Administration AIMS schedule.

Awards and Recognitions

A. Bright Idea recently received recognition for a multitude of projects in the areas of television advertising, graphic design, public relations and interactive design.

The agency won two Bronze Telly Awards for the Bel Air Center for Addictions television campaign, “I’m Not an Addict,” which addresses the stigma of drug addiction that often prevents people from seeking treatment and encourages people struggling with addiction to embrace their true identity along with Bel Air Center for Addictions to overcome their addiction.

The agency also received recognition for a variety of projects at the Public Relations Society of America Maryland Chapter Best in Maryland Awards on June 17 including:

  • The John Carroll School – Kaleidoscope annual report design and interactive annual report companion
  • The Kelly Group – View from the Top, economic review event invitation (direct mail)
  • Jordan Thomas Salon and Spa – Highlights email newsletter
  • William E. Proudford Sickle Cell Fund – Sickle Cell Awareness Week community relations

http://www.abrightideaonline.com/portfolio

The Best in Maryland Awards judging considers all aspects of a campaign/project including research, planning, execution and results and this year’s entries were judged by the PRSA Pittsburgh chapter.

In addition to its contributions to Best in Maryland entries, A. Bright Idea Interactive, the agency’s interactive division, received recognition by the Graphic Design USA Magazine’s 2010 American Web Design Award for the Wirehead Business Technologies website design.

Finally, Anita Brightman received recognition in the public relations field with her appointment to the Baltimore Public Relations Council 2010-2011 Board of Directors.

Expansion

After falling in love with Sonoma Valley, the agency expanded its business to provide the same great service to the unique businesses and shops on the West Coast. To capture the experience, A. Bright Idea will be launching several cutting-edge initiatives in the coming months.

Social Media for Business by Melissa Mauldin

July 8th, 2010
Melissa serves as Senior Marketing Specialist for A. Bright Idea

Social media – it’s a virtual wonderland to some, but a scary or incomprehensible place for others, including business owners. Many wonder, is social media really a tool that can benefit MY business? To that I’d say, well it depends.

Social media is not for everyone. Social media is not for those that can’t devote the time or manpower to it because it’s only beneficial for what you put into it. However, gaining real presence and traction for your business is not something that is unachievable even for those where manpower is limited. There are methods to keep your content current, active and interesting while increasing your site visitors and presence in this online world – that very frequently affects the real life world. Businesses need to determine how they want to be positioned in this realm because the medium is “social” in nature, its participants can see through gimmicks or when they are being “sold” on something. It’s important to be honest and upfront about your position and in the messaging for your company. Whether you determine your goal is to offer advice, commentary on current trends in your industry, promote events of your business or in the community, etc. you can gain “followers” or “fans” and build loyalty among your audience as long as you maintain your position and keep your message on point.

Whether we like it or not, the online world has made it accessible to put a whole host of information out there instantaneously and just waiting to be gobbled up by the masses. Those masses use that information to make decisions, buy products and seek service providers.

One of the first things most of us probably do when searching for a product or service is “Google it.” For businesses, it’s now not only important to have a web presence, but  an active blog and social media presence will help you appear more frequently for those web searchers. Building in a social media strategy as part of your overall marketing and communications plan can help build additional impressions in the market.

Your appearance in the online world of social media has everything to do with your appearance in the real world and affects it just the same. Word of mouth/grassroots types of advertising now has a far-reaching and fast moving vehicle. Individuals are connected with family, friends, colleagues and coworkers spreading messages about likes, dislikes, joining groups and fan pages. How can your business get involved?

The key for a business owner is to monitor your presence in social media and not avoid it. Social media is a viable resource that can be used for your benefit. Find out if people are talking about you, and if so what are they saying. The fantastic thing about social media is that it exists in an online world that is tracked and monitored by web crawlers and data functions that provide incredible metrics. This data provides you with the basis to direct your messages, topics and can shape your remaining advertising and marketing direction with key audiences.

While some skeptics may have thought it a trend and fad, the longevity of this medium is no longer in question – it IS here to stay. The conversation about your business IS happening–are you going to let it happen without you?