CASE STUDY: Maritime Administration
Explore other mediums to clearly and quickly communicate overarching key messages related to U.S. Department of Transportation Maritime Administration's (MARAD) programs -- StrongPorts and the America's Marine Highways.
Develop four custom whiteboard animation videos that introduce program messages in no more than two and a half minutes with strong visual cues and commanding voiceover.
Coordination of all aspects of the project from video topics and script development to production, including program research and content development, custom illustration, whiteboard animation and video. The process included four main phases: audio/visual script development, storyboard, production and editing.
Our storyboards detail each technical aspect of the port depictions and StrongPorts program, allowing the client to stay involved in every stage of the process and serving as the map for our production team.
Each whiteboard animation video serves as an outreach tool for MARAD leadership, as well as regional directors to build partnerships, both domestic and abroad. The videos also served as the main focal point for the MARAD display at the American Association of Port Authorities 2015 Convention.